Taiwan’s mobile payment consists of two major systems: HCE technology and TSM technology electronic ticket includes: leisure card, card, iCash and Happy Cash electronic payment is: Ou Fubao, Orange Branch, International Company, Zhifubao, Taiwan Pay and Street Mouth payment, etc. According to the report, Taiwan’s electronic payment ratio is 26%, which is much lower than 77% in South Korea, 55% in Hong Kong, China, 56% in Chinese Mainland and 53% in Singapore. In 2018, Tmall’s double eleven sales exceeded 200 billion yuan.Īfter the loosening of third-party payment regulations in 2015, the mobile payment market has blossomed everywhere, but consumers’ deep-rooted consumption habits have been difficult to shake over the years, and the cash ratio is still as high as 70%, according to the Taiwan Financial Management Association’s 2016 Financial Technology White Paper. In 2018, online users exceeded the scale of shopping 600 million, and online shopping has developed rapidly. According to the 42nd “China Internet Road Development Status Report” released by China Internet Information Center, as of June 2018, the number of Internet users in China reached 802 million, and the number of online shoppers continued to rise. With the continuous development of e-commerce, third-party mobile payment in Chinese Mainland started late, but it has developed rapidly. Research, this paper puts forward some personal suggestions to promote theĭevelopment of third-party mobile payment. To use third-party mobile payment and its influencing factors and municipal Finally, through the analysis of the willingness The article is organizedĪs follows introduction, literature review, research design, empirical research Negative impact on willingness to use in Taiwan data. Impact on willingness to use in Chinese Mainland data, but has a significant Perceived risk has no significant negative Perceived usefulness, perceivedĮase of use, social impact and personal innovation have significant positiveĮffects on willingness to use. On perceived value in Chinese Mainland data. Perceived usefulness and perceived ease of use have significant positiveĮffects on perceived value, while perceived risk has significant negativeĮffects on Taiwan data, while perceived risk has no significant negative impact Relationship between all factors and intention to use were analyzed. Perceived ease of use and perceived risk on perceived value and the The data collected by descriptive analysis, reliability analysis, validityĪnalysis and regression analysis. An effective scale was designed to analyze
Of use, perceived risk, social impact, personal innovation and perceived valueĪs influencing factors to establish third-party mobile payment users’ use of a model of willingness. Technology acceptance model, and selects perceived usefulness, perceived ease This paper combines perceived value theory model and The factors affecting the willingness to use third-party mobile payment will beĬonstantly updated. With theĭevelopment of third- party mobile payment, Third-party mobile payment is one of the influencing factors. The Internet and the popularity of smart mobile devices, people’s living andĮntertainment habits have changed greatly.
In recent years, with the continuous development of
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